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[phpostock]Kenneth Cole, 10[/phpostock]
Phillips-Van Heusen Acquires Hilfiger For $3 Billion
Phillips-Van Heusen, an international fashion conglomerate that owns Kenneth Cole and Izod, announced Monday it would buy Tommy Hilfiger for $3 billion. The New York Times and others have emphasized the opportunities of Hilfiger's sizable European distribution channels: "[Van-Heusen] will seek to take advantage of Tommy Hilfiger's strong European distribution channels for its own products," writes the NY Times. Beyond the merits of its geographic expansion strategy, Van Heusen could leverage its portfolio of fashion know-how to revitalize the "once a leading purveyor of colorful preppy clothing" (NY Times).
The creative leaders behind Kenneth Cole and Izod will be tasked with reinvigorating Hilfiger's brand for "young American aristocrats at play." Our team at Sparxoo believes that Van-Heusen's team should gain inspiration from leading brands that appeal to Hilfiger's target audience as they seek to re-establish the brand. To effectively appeal to "young American aristocrats at play," we suggest learning from:
Polo / Ralph Lauren — This high-end, yet accessible fashion brand sponsored the American spirit at the 2010 Vancouver Olympics. What else typifies "young Americans at play" than the Olympics?
Sperry — Sperry's tagline, "A Passion for the Sea," illustrates the iconic shoe brand's dedication to fun and discovery. Nearly every page of Sperry's website features teens and young professionals jumping off a dock or taking day trips in yachts (talk about aristocratic).
Oakley — What says "young Americans at play"? Yes, Shaun White and his Oakleys. The luxe / sportswear sunglass brand speaks to its audience through heroes that appeal to risk-takers:
BMW — If Mercedes and Lexus are for your parents, Audi for your mid-thirties professionals, the BMW is for young aristocrats. BMW's innovation and performance focus speaks to the young aristocrat. The play? Have you driven a Z4? The car brand's tag, "We don't make cars. We make joy." isn't just marketing. It's an experience.
What is the red thread that ties together Hilfigers audience? If there were one way to describe aristocrats at play, using the above brands, it would be risk-takers. Polo broke records...
To read more about Phillips-Van Heusen's Hilfiger acquisition, go to Sparxoo, a digital marketing, branding and business development blog.
About the Author
Sparxoo is a business blog that inspires breakthrough by tomorrow's leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
Items Below From Amazon
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Additional Kenneth Cole related items.
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Kenneth Cole 18.4 Laptop Case $47.99 KENNETH COLE 18.4 LAPTOP CASE |
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Kenneth Cole 13.3 Laptop Case $34.99 KENNETH COLE 13.3 LAPTOP CASE |
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Kenneth Cole KC3909 Watch $104 This Kenneth Cole New York Iconic Chronograph KC3909 watch features a stainless steel case, mens Silver, and dial. Stainless steel case Mens Silver Quartz movement Case diameter: 44mm Case thickness: 12mm Band width: 30mm 50m crystal If the watch fits, wear it! Kenneth Cole watches, from the famous shoe designer of the same name, captures the essence of fashion in an ageless timepiece. Each Kenneth Cole watch is a fashion statement of subdued elegance and stately sophistication. If you're ready for a step-up in classic design and masterful timepieces, step up to Kenneth Cole watches. Kenneth Cole warranty US shipping WatchCo.com is an authorized Kenneth Cole watch retailer Kenneth Cole Model KC3909 Size/Dimensions: 44mmx12mmx30mm Gift Box: Gift Box Material: Stainless Steel Dial Color: Black Movement: Quartz Display: Chronograph Date: Date Chronograph: Chronograph |
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Kenneth Cole KC3916 Watch $80.87 This Kenneth Cole New York KC3916 watch features a stainless steel case, mens Silver, and dial. Stainless steel case Mens Silver Quartz movement Case diameter: 32mm Case thickness: 11mm Band width: 32mm 30m crystal If the watch fits, wear it! Kenneth Cole watches, from the famous shoe designer of the same name, captures the essence of fashion in an ageless timepiece. Each Kenneth Cole watch is a fashion statement of subdued elegance and stately sophistication. If you're ready for a step-up in classic design and masterful timepieces, step up to Kenneth Cole watches. Kenneth Cole warranty US shipping WatchCo.com is an authorized Kenneth Cole watch retailer Kenneth Cole Model KC3916 Size/Dimensions: 31mm wide by 10mm thick Resizable: Yes Adjustable: Yes Gift Box: Gift Box Material: Stainless Steel Dial Color: Black Movement: Quartz Display: Analog |
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Kenneth Cole KC9035 Watch $63.14 This Kenneth Cole gold stainless steel watch (Kenneth Cole Model # KC9035) features a gold bracelet and a white dial with quartz movement. Size/Dimensions: 33mmx8mmx26mm Style: Dress Gift Box: Gift Box Material: Stainless Steel Dial Color: White Movement: Quartz Display: Analog Date: Date |
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Kenneth Cole KC3784 Watch $101.84 This Kenneth Cole New York KC3784 watch features a Stainless steel case, Stainless Bracelet, and Black dial. Stainless steel case Stainless Bracelet Japanese quartz movement Case diameter: 41mm Case thickness: 10mm Band width: 21mm Mineral crystal Lifetime Kenneth Cole warranty US shipping WatchCo.com is an authorized Kenneth Cole watch retailer Kenneth Cole Model KC3784 Size/Dimensions: 41mm wide by 10mm thick Resizable: Yes Adjustable: Yes Gift Box: Gift Box Material: Stainless Steel Dial Color: Grey Movement: Quartz Display: Analog |
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Kenneth Cole KC1394 Watch $54.95 This Kenneth Cole Reaction KC1394 watch features a Stainless steel case, Black Rubber Strap, and Black dial. Stainless steel case Black Rubber Strap Japanese quartz movement Case diameter: 31mm Case thickness: 8mm Band width: 21mm Mineral crystal Lifetime Kenneth Cole warranty US shipping WatchCo.com is an authorized Kenneth Cole watch retailer Kenneth Cole Model KC1394 Size/Dimensions: 32mm wide by 9mm thick Resizable: No Adjustable: No Gift Box: Gift Box Shape: Rectangular Material: Stainless Steel Dial Color: Black Movement: Quartz |
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Kenneth Cole KC1632 $106.99 Kenneth Cole has been one of the most popular designers in America for decades; designing clothing that is both fashionable and affordable. Kenneth Cole watches offer the same breathtaking style that is synonymous with the Kenneth Cole fashion line. From the functionality of the Around About line to the high style of the Case Closed line; Kenneth Cole has the perfectly-designed watch for you. Our Kenneth Cole are durable and fashionable; no matter which Kenneth Cole Watch you choose; you will be praised for your style and taste. Don't trust your wrist to anything less than the best!Band Color: Black Leather; Band Width: 23mm near case; 20mm near clasp/buckle; Bezel Color: Gunmetal; Case: Gunmetal + Circle-shaped; Case Finish: Flat + Stainless Steel; Case Thickness: 13mm; Case Width: 46mm; 49mm with crown; Clasp / Buckle: Strap Buckle; Dial: Multicolor + analog; Hand Color: Glow-in-the-dark; Movement: Other + automatic; Time Zones: Single; Water Resistance: 1 atm; Size/Dimensions: 46mmx13.5mmx22mm Gift Box: Gift Box Material: Stainless Steel Dial Color: Silver Display: Analog Chronograph: No Chronograph Water-Resistant: 30 mt. / 100 ft. Case Diameter: 46 mm. |
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Kenneth Cole KC1514 $79.09 Kenneth Cole has been one of the most popular designers in America for decades; designing clothing that is both fashionable and affordable. Kenneth Cole watches offer the same breathtaking style that is synonymous with the Kenneth Cole fashion line. From the functionality of the Around About line to the high style of the Case Closed line; Kenneth Cole has the perfectly-designed watch for you. Our Kenneth Cole are durable and fashionable; no matter which Kenneth Cole Watch you choose; you will be praised for your style and taste. Don't trust your wrist to anything less than the best!Band Color: Black Leather; Band Width: 22mm near case; 20mm near clasp/buckle; Bezel Color: Silver; Case: Silver + Circle-shaped; Case Finish: Polished + Stainless Steel; Case Thickness: 12mm; Case Width: 40mm; 43mm with crown; Clasp / Buckle: Strap Buckle; Dial: Clear + analog; Hand Color: Glow-in-the-dark; Movement: Japanese + automatic; Time Zones: Single; Water Resistance: 5 atm; Style: Casual Material: Stainless Steel Dial Color: Grey Movement: Mechanical Display: Analog Band Length: 8 Water-Resistant: 30m Power: Self-Wind |
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Kenneth Cole KC4743 $99.77 Kenneth Cole has been one of the most popular designers in America for decades; designing clothing that is both fashionable and affordable. Kenneth Cole watches offer the same breathtaking style that is synonymous with the Kenneth Cole fashion line. From the functionality of the Around About line to the high style of the Case Closed line; Kenneth Cole has the perfectly-designed watch for you. Our Kenneth Cole are durable and fashionable; no matter which Kenneth Cole Watch you choose; you will be praised for your style and taste. Don't trust your wrist to anything less than the best!Band Color: Silver Steel; Band Width: 14mm near case; 14mm near clasp/buckle; Bezel Color: White; Case: Silver + Square-shaped; Case Finish: Polished + Stainless Steel; Case Thickness: 17mm; Case Width: 26mm; 28mm with crown; Clasp / Buckle: Fold Over Push Button Deployment; Dial: White + analog; Hand Color: Silver; Movement: Japanese + quartz; Time Zones: Single; Water Resistance: 3 atm; Size/Dimensions: 20mmx6mmx10mm Resizable: Gift Box Gift Box: Gift Box Material: Stainless Steel Dial Color: White Movement: Quartz Display: Analog Chronograph: Silver |
